Submit your music

Nasty Gal Collaboration

Challenge
Nasty Gal wanted to do more to connect and engage with their 4.6 million followers on Instagram.

Solution
With music in their DNA, we launched ‘Good Vibrations’ – a weekly IGTV aired every Friday evening at 7pm, with a lineup of fiercely independent female artists who fit the ‘Nasty Gal’ ethos and vibe.

Capabilities
IGTV Live Activation, Content Creation, Strategy and Insight.

Key Stats

Average viewing figures

100,000

1 artist a week,

performing 3 songs