“As we clutch onto those last weeks of summer, Hills is delivering a delightful fall aesthetic and bouncy vocals that you just won’t be able to get out of your head.” – Outfront
Hailing from the creative hub that is LA, Ally Hills is an American musician that started her career organically by utilising her ever-growing social media following. Her background in vocals, guitar, drums and keys meant that she garnered a loyal audience almost instantaneously. Three years later and Ally’s infectious pop-led writing has delivered another deliciously expansive single: Not Now.
Ally Hills has built a reputation with her novel way of conveying deeply personal stories of love and heartbreak. Described as a darker form of pop, Ally’s biggest successes came in the form of Space and Wrong – two tracks that boast nearly five million Spotify streams combined. The unashamedly emotive and somewhat volatile releases led to a feature on Jonny Glenn’s All Fall Down – a release that tackles feelings of failure with refreshingly playful lyricism.
The new single from Ally Hills is an upbeat injection. It’s a graceful juxtaposition against lyrics that talk of denial, nostalgia and relationship aftermath. Not Now distracts the listener from these topics with modern drums and an energetic bass-line. This is a truly masterful example of Ally’s skills in narrating a real-life tale of pretence within audio that brims of dream-like sunrise and painfully hopeful illusion.