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River Island Collaboration

Challenge
As part of River Island’s #islandersathome campaign, to encourage their customers to stay at home and stay safe.  We worked in partnership with their social media team, creating the perfect line up of artists to perform over a 3 day Bank Holiday weekend special hosted via River Island’s IGTV.


Solution

Shortlisted 10 of the best independent musicians to suit River Island’s brand values, and audience demographics.

Capabilities
IGTV Live Activation, Content Creation, Strategy and Insight.

 

Key Stats

10

independent artists

Organic Social Channels

5.3m audience

3 days

of live music via River Island’s IGTV

40,000

Total viewing figures

River Island Instagram

2.3m audience