Creating an engaging and bespoke experience for the brands audience, as well as our artists fans for a three day digital festival over what would have been festival season (throughout lockdown).
Shortlisted 9 of the best independent musicians to suit Superdry’s brand values and audience demographics, from UK to US artists.
IGTV Live Activation, Content Creation, Strategy and Insight.
Each artist posted 2x Instagram Feed posts and 1x Story Feed post to promote the brand’s gear and the event.
Creating Spotify playlists with the three ‘Headlining’ acts of the three day digital festival on Superdry’s branded Spotify Playlists.