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Superdry Collaboration

Challenge
Creating an engaging and bespoke experience for the brands audience, as well as our artists fans for a three day digital festival over what would have been festival season (throughout lockdown).

Solution
Shortlisted 9 of the best independent musicians to suit Superdry’s brand values and audience demographics, from UK to US artists.

Capabilities
IGTV Live Activation, Content Creation, Strategy and Insight.

Pre-promotional content
Each artist posted 2x Instagram Feed posts and 1x Story Feed post to promote the brand’s gear and the event.

Post-promotional content
Creating Spotify playlists with the three ‘Headlining’ acts of the three day digital festival on Superdry’s branded Spotify Playlists.

Key Stats

Superdry's Instagram:

572k audience

3 days

of live music via Superdry's Instagram Live

2.9m audience

Organic Social Channels

9

independent artists