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About Us

The Mission

Liberty Music PR’s main mission is to empower and champion independent musicians around the world. Giving them full support with their releases – across digital PR, TikTok, radio plugging, YouTube and playlisting optimisation, whilst becoming an extension of your team.

We want to empower you to be fully independent and have no need for a label. Liberty Music PR is also dedicated to helping Artists and Brands connect with their target audience, by creating innovative and engaging campaigns.

We are an independent agency now going into our 10th year. Everyone in the company has a creative and entrepreneurial mindset and we pride ourselves on being an extension of your team.

The Founders

Founded by Bee Adamic and Adam Al-Hilali, Liberty Music PR was launched from their tiny flat while Bee was pregnant back in 2016. Whilst managing a band and working with a London based PR agency, they felt they weren’t properly cared for and the results were terrible, so saw an opportunity to launch their own thing.

Now almost in their 10th year, the company has now grown to 40+ people working with artists from all over the world.

Bee was awarded the She Said So – Alt 100 Power List for her contribution to the industry. The list was made up of individuals who inspired them with their adaptability and resilience. She went on to deliver a Ted Talk on ‘Democratizing The Music Industry’ in 2023, and was Awarded Campaign’s 40 over 40 for her resilience and determination as a mother, entrepreneur and woman in the industry.

Our Values

Resilience

‘Get sh*t done’
We approach things with a can do attitude and let our enthusiasm for what we do push us to succeed.

Integrity

‘Honesty is the easiest path to success’
We encourage ourselves and each other to open up about challenges we have and mistakes we have made so we can improve.

Communication

‘Let your team know what you’re doing and when’
We are a team with both our artists and our coworkers, so we always let our customers and our teammates know what we are doing and when.

Innovation

‘Just try it’
We are always willing to explore new paths and goals to improve ourselves and our organisation.

Empathy

‘Ask great questions’
We ask earnest questions without assuming any answers, and we value listening, understanding, and receiving feedback.

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