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Future of Music Summit: Interview with Anton Maddock at Amuse

Ahead of our Future of Music on 26th February we caught up with Anton Maddock, A&R, Marketing Manager at Amuse. Anton will be a part of the Direct Marketing versus Playlist Plugging – direct to fan marketing is on the rise, but what about pitching to playlist curators for placements is this still okay? panel.

How did you get into the industry, tell us about your journey?

Eight or so years ago, I was pursuing a career in sales and ended up working for Canon as an account manager.
At the time I was super nerdy about camera gear and I had access to pro equipment through work. A friend of mine asked if I was interested in shooting a music video. 10-ish music videos later I had also through the contacts I made making videos started doing jobs here and there as a session musician too. I’m raised in a musical family and have always played various instruments but never really aimed for making a career out of it.
Anyhow, I did all this wile keeping my sales job and one day, one of the heads at Sony Music reached out to me looking for a Digital Key Accounts Manager and they seemed to like my combined experience in business and the creative side of things

What do you enjoy most about your job?

It’s always exciting to sign an artist you believe in, put in blood, sweat and tears into a project and then see clear results!
The music industry is constantly changing and that puts you in a position where you have to challenge the way you work all the time and I guess that’s what keeps us all from getting lazy.

What’s been a career highlight?

During my first week at Sony Music I was told that the company had just signed a Norwegian artist who had made a vocal version of an EDM song that was popular in the e-sports world. I presented it to Spotify and that was Alan Walker – Faded. Definitely a cool experience to see that grow into a multi billion-streams global hit and be a small part of his journey.

What has kept you sane during this pandemic?

Since my kitchen table at home has been my working place for a year, I’ve spent so much more time cooking than I’ve ever done pre-covid. YouTube have taught me everything I know about cooking and these days when I’m not around my favourite ramen joint at lunchtime, I’ve ended up learning how to do it myself at home. S/O to YouTube!

What was your top album of 2020?

Yasin – 98.01.11

Get tickets to the event here.


Written by Natasha Hurford