Song: ‘Baggy Jeans’
Campaign Length: 1 Month
Total View: 900.3k
Total Videos: 52
Formed by two cousins, Jay and Montell; JY MNTL is the South London duo, delivering an eclectic fusion of Hip Hop and R&B alongside Grime and Rap influences. Innovative and progressive, the pair have already developed a strong following within the UK music scene, and are a rising talent within the US and global sphere.
For their recent release title ‘Baggy Jeans’, featured on their mixtape ‘R&T: The Mixtape’, we worked with our Liberty Influencers to develop a campaign, centring around a minute long clip that incorporates the catchy chorus.
By the end of the month-long campaign, the single had garnered over 900.3k views across the total of 52 videos that were made by our network of influencers, and had generated a significant amount of organic traffic, and subsequent user generated content surrounding the song.