Lumi Collaboration
Challenge
Give organic exposure to the launch of their new LUMI Keyboard through social media and reach new audiences, as well as having genuine content for their own socials.
Solution
We partnered LUMI with a selection of diverse artists from the UK and US to create high quality photo content showcasing the keyboard and features, shared on both the brand and artists socials.
Deliverables
Credibility – Working with a range of emerging artists that already aligns with the brand, working with artists who vary in their musical career and genre to emphasise the ethos of the product that it’s for everyone and anyone to use who loves music.
Exposure – We were able to expose the new product to a wide audience in different territories who over-arched with their organic brand audience.