Gaucho aimed to create a unique and immersive experience that would not only attract a diverse audience but also support and showcase local breakthrough music talent. The goal was to craft an event that combined the best of the local music scene with a premium, memorable experience, blending fine dining and exquisite cocktails.
To address this challenge, we introduced Gaucho Grassroots Music Lates, an innovative musical event in collaboration with Hennessy. This initiative provided a platform for emerging musicians to perform, offering them exposure to a wider audience. By partnering with Hennessy, we ensured that the event would feature high-quality, handcrafted cocktails, enhancing the overall experience.
The Gaucho Grassroots Music Lates campaign focused on delivering an unforgettable evening of live music and luxury. For £20, attendees received a complimentary Hennessy cocktail from a curated list, with late-night kitchen service featuring our Summer menu.
To boost attendance, we promoted the event through a strategic mix of press releases and social media, targeting music lovers and cocktail enthusiasts for maximum visibility and engagement.
The Gaucho Grassroots Music Lates not only highlighted the vibrant sounds of the UK’s hottest new musical talent but also provided an intimate setting where music lovers could enjoy fine dining and premium cocktails.
This event series effectively combined the elements of live entertainment and gourmet indulgence, making it a unique offering in the local event scene.
9.38M
Total Press Audience
200K
Accounts Reached
Estimated Viewership
120K
15
Pieces of press coverage
6.9K
Social Interactions
284,000
Average Influencer Following
Our Gaucho Grassroots Music Lates campaign garnered significant media attention, with features in prominent publications such as DMY, Resident Advisor, LOCK, Mystic Sons, FLEX, and Earmilk, among others.
In total, we secured 15 pieces of coverage, reaching an estimated 120,000 views. The combined audience of these publications totalled 9.38 million, significantly amplifying our event’s visibility and impact within the music and lifestyle communities.
Our social media campaign for Gaucho Grassroots Music Lates played a crucial role in driving awareness and engagement. Through a series of targeted posts across platforms, we reached a broad audience of music enthusiasts and cocktail lovers.
The campaign generated significant buzz, with high engagement rates on both organic and promoted content, helping to amplify the event’s reach and ensuring a strong turnout. The strategic use of hashtags, influencer collaborations, and eye-catching visuals contributed to the overall success of the campaign on social media.
The Gaucho Grassroots Music Lates event successfully combined the energy of live music with the sophistication of gourmet dining and premium cocktails, creating a unique and memorable experience for attendees.
Through strategic press coverage and a dynamic social media campaign, we not only showcased emerging musical talent but also elevated the Gaucho brand, attracting a diverse and engaged audience.
With significant media attention and strong social media impact, the event achieved its goals, leaving a lasting impression and setting a new standard for immersive, luxury experiences in the local music scene.
