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CASE STUDY: Graham Lake – Run Em Down (feat. Avelino)

Graham Lake is a Stockholm-born singer, songwriter, producer, and multi-instrumentalist.

He has garnered worldwide attention for his energetic, creative pop stylings leading to millions of streams across DSPs along with tracks being featured on the likes of popular Netflix shows.


Graham reached out to Liberty for help in promoting his track ‘Run Em Down’ (feat. Avelino). Throughout the campaign, Graham achieved favourable reviews and features across a variety of press outlets. Key highlights include a premiere with Wonderland Magazine, along with articles on the likes of EARMILK and Notion to name a few.


Throughout Graham’s radio campaign, the track achieved a total of 145 plays across a wide variety of different stations, locations and station types. Proving to be popular across FM radio, Lake saw airplay from stations across the US, UK, Sweden, Germany and Russia.