His latest single, ‘less than three’ released in December 2024, is a mesmerising blend of experimental soundscapes and hypnotic, downtempo beats that showcases the artist’s signature boundary-pushing style.
Best known for his work as the sound director for Mowalola, contributing to seven seasons of her iconic fashion shows, and his electrifying DJ sets for the legendary Frank Ocean, Joey LaBeija has consistently proven his ability to shape the future of contemporary music and fashion. Now, with “less than three”, he solidifies his place as a visionary producer and performer in his own right.
The press team combined with Joey to achieve an outstanding campaign for ‘less than three’, with an exclusive premiere on Paper Magazine, as well as pieces on CLASH Magazine, EARMILK, Atwood Magazine, CULTR Magazine, FAME Magazine and more. This properly reintroduced Joey to both existing and new fans of his music, capitalising on the momentum he gained throughout his years in the industry.
