He has since been on the rise on social media becoming a TikTok sensation off the back of his 2023 single ‘Turn Red’, which peaked at number 14 on the UK Top 40 Charts. Riding this wave of success M Dot R’s team reached out to Liberty to promote his latest single ‘Two Halves’
Utilising his large online presence, the press team in conjunction with M Dot R’s team devised a release plan to focus on traditional and music-orientated UK publications. Throughout the campaign ‘Two Halves’ achieved a total of 17 publications, key highlights included CLASH Magazine, DMY Magazine, Music-News and Reggaeville to name a few. Overall the campaign achieved its goal of getting key press outlets to support M Dot R’s music, widening his online presence and diversifying the avenues potential fans may find his music, outside of TikTok.
The playlisting campaign resulted on 14 placements, including IGNITE, Skyline, and Zarella Music, earning the song a Spotify Popularity Score of 40.
14
Playlists Placements
Spotify Popularity Score
40
105,750
Streams
Growth in Popularity Score compared to his previous release
29% better score
Average length of playlisting a placement
22% more time