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CASE STUDY: Mattanja Joy Bradley – Desire

Dutch-based singer-songwriter Mattanja Joy Bradley doesn’t shy away from any challenge.

She has a rich imagination and a love for adventure. She enlisted the help of Liberty Music PR to promote her seven-track album, Desire, an Americana and dreamy melancholic offering.

Playlisting

This campaign features a unique combination: a Dutch artist inspired by an Americana road trip sound, mixing soft vocals and deep tones. We managed to secure placements on playlists with smooth vibes, clear and deep voices, and adventurous undertones. This mix led us to secure two editorial placements: one with a strong female presence and the other with a unique road trip vibe, both aligning perfectly with the original inspiration for her latest work.

17

Playlists Placements

Spotify Popularity Score

25

49,250

Streams

Growth in Popularity Score compared to his previous release

220% better score

Average length of playlisting a placement

16% more time

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