She was in need of help reaching a wider audience through new platforms she hadn’t previously explored, such as radio and TikTok, to discover new fans.
Throughout the radio campaign the team secured various placements for Sheva’s single ‘Pay The Priestess’, achieving airplay across 10 countries including Canada, the US, U.K and Switzerland. This culminated in a varied listener base with regular rotation gained across an array of different stations, locations and station types.
In addition to fashion content, we reached out to guitarists who create tutorial type content to help engage with the song. We also used surf content which matched the energy of the track well. The end of the 4 week campaign resulted in 342k views and has grown since then.
Total views
342,400
13,719
Likes
92
Commments
34
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