The goal was to generate excitement and visibility for the We Are Love festival, presented by not-for-profit radio station 1BTN. As a smaller, more intimate event with an expected attendance of around 1,500 people, it was essential to reach the right audience while emphasising the festival’s unique blend of music, dance, and holistic wellness offerings. The challenge was to leverage both press and social media to maximise awareness and engagement in the lead-up to the festival.
To meet this challenge, we implemented a two-pronged approach: a comprehensive press campaign and a targeted social media competition. The press campaign focused on securing coverage in key music and cultural outlets, highlighting the festival’s lineup, its connection to 1BTN’s established reputation, and its picturesque location at Bentley Farm Estate.
On the social media front, we launched a competition that offered festival tickets to winners. We also partnered with the Rural Sussex Girl Network to expand the competition’s reach, allowing them to run their own giveaway on their platform, increasing visibility among local communities.
The We Are Love festival press campaign emphasised the event’s connection to 1BTN and its collaboration with major music entities like We Out Here and Worldwide FM. We secured press coverage in key publications, positioning the festival as a must-attend event for music lovers and wellness enthusiasts alike.
Simultaneously, our social media competition attracted a lot of attention. On our channels, we selected two winners, and our collaboration with the Rural Sussex Girl Network resulted in 17 entries from their Instagram post, broadening the competition’s reach. The combination of press and social media efforts ensured that the festival’s intimate and eclectic vibe was shared across diverse audiences.
The press outlets described We Are Love as an event that was “gearing up for four sensational days of music, dance, and holistic wellness.” The festival, hosted at the Bentley Farm Estate from 15th to 18th August, featured a carefully curated lineup that included performances by Children of Zeus, Blue Lab Beats, Crazy P Soundsystem, and Loose Ends. The event’s intimate size fostered a strong sense of community and connection, aligning with 1BTN’s vision.
The We Are Love festival received strong press support from several established and high-readership publications. Notably, it was picked up by DMY, Ignite Music Mag, Flex, and Lock Magazine, all of which are respected voices in the music and cultural space. These outlets helped shine a spotlight on the festival’s eclectic lineup and its unique combination of music, dance, and wellness, amplifying its reach and positioning We Are Love as a standout event for both music enthusiasts and wellness seekers.
Our social media campaign for We Are Love generated significant attention across platforms like Instagram and X (formerly Twitter). By leveraging visually appealing posts and engaging content, we were able to effectively promote the festival and the associated competition.
The collaboration with Rural Sussex Girl Network helped to cross-pollinate audiences, allowing both the competition and the festival to reach a wider demographic. This partnership played a key role in spreading the word and increasing engagement among local and music-loving communities alike.
The PR campaign for We Are Love successfully elevated the festival’s profile through a combination of strategic press placements and engaging social media tactics. By partnering with platforms like the Rural Sussex Girl Network, we effectively expanded our reach, drawing attention to the festival’s unique offerings and creating buzz among a wider audience. The campaign helped to reinforce 1BTN’s brand while also providing an intimate, one-of-a-kind festival experience for attendees.
