Engage our artists with the ‘Traxx App’ Feature in the Tesla Model S and utilise the gadgets/technology available in the car which makes it accessible for musicians and creatives.
We gave our artists a true Tesla experience, whilst creating bespoke and creative content through challenges and filming the creative journey, engaging the features in the Tesla so it heroes the creative side of both the artist and the Tesla.
Youtube and Instagram Activation, Content Creation, Strategy and Insight.
Credibility: Authentic content that both benefits the artist from being affiliated with a top tier car brand, and gives Tesla credibility through supporting emerging talent.
Engagement: Stand out content for the artists and the audience of young creatives engaging with Tesla’s brand.
Lifetime Value: Associating Tesla with lifestyle and music.