B&O Music Lates

The Challenge

B&O wanted to make their new New Bond Street store a cultural hub, attracting both creatives and music enthusiasts. They sought to put their store on the map as a vibrant hub for culture, music, and artistry, aiming to create a space that would resonate with their target audience and differentiate them from competitors.

Our Solution

To meet B&O’s objective, we devised a strategy centered on hosting live music events over six weeks, showcasing independent up-and-coming musicians in-store. This initiative, complemented by a targeted press campaign and extensive social media coverage, successfully positioned the Bond Street store as a cultural destination, fulfilling B&O’s vision and engaging their desired audience.

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