Ahead of our Future of Music on 26th February we caught up with Georgia Roberts, Marketing Manager at Skiddle . Georgia will be a part of the Building Resilience panel.
1) How did you get into the industry, tell us about your journey?
I actually graduated with a Fashion Communication degree, and pursued a career in fashion until I found the job ad for a Marketing Executive role at Skiddle in 2018. Music was the other major passion in my life, and I’ve always really enjoyed attending live music events, throughout my college and university years. Prior to Skiddle, I worked in a marketing role at an agency in Manchester, and despite it not being within the music industry, I learned a whole host of valuable skills which were transferable to my role at Skiddle including management of marketing campaigns between myself, clients and artworkers, working with major stakeholders and also the planning and implementation of in-person events. I believe this kind of experience set me apart in my interview, in addition to the creative work I did during my fashion degree at university.
What do you enjoy most about your job?
It’s 100% meeting our promoters and customers across the UK and Europe. I love that (in a normal world) no day is the same, I might be launching our New Year’s Eve campaign one day, sitting in on a company strategy meeting the next, running around a city preparing free events for our customers or getting on a train to attend conferences or meetings with promoters! Oh, and I get to attend some of the BEST UK events for free.
What’s been a career highlight?
Probably launching The Going Out Podcast with my colleague and friend Pippa, for Skiddle. So far we’ve recorded some amazing interviews with some mega guests such as Solardo, Sacha Lord, Cheddar Gorgeous, La La, Mason Collective, Danielle Moore, Nova Twins, Kofi Stone and Thom Rylance (The Lottery Winners). It’s been great to work with my friend on a project that’s allowed us to reminisce our favourite nights out, and help others to do that too, during the pandemic.
What has kept you sane during this pandemic?
Long walks, the sun, good food! Work has helped me maintain a routine, but honestly, just keeping busy with whatever I can do has kept me sane, but it has been a struggle at times too.
What was your top album of 2020?
Fabric presents Maribou State (DJ Mix) – I rinsed this in lockdown and then my friends bought me the vinyl as a late birthday present. Good grooves!
Get tickets to the event here.
Written by Natasha Hurford