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Creative Partnerships

We specialise in IGTV takeovers, Facebook Live and In-Store events, curating music for a range of brands across Fashion, Audio and Lifestyle. We offer these opportunities to artists that fit the ethos of the brand, ensuring a strong relationship and synergy within the partnership. Our creative partnerships are designed with the brand’s demographic in mind, by connecting the right artist to the right brand.

Right now we are seeing more people online than ever before, so by optimising this trend and connecting your brand with music, you can achieve your strategic goals. Anything from bespoke virtual music festivals to weekly sessions; we can make these happen through our relationships with hundreds of independent artists.

Superdry Collaboration

Challenge
Creating an engaging and bespoke experience for the brands audience, as well as our artists fans for a three day digital festival over what would have been festival season (throughout lockdown).

Solution
Shortlisted 9 of the best independent musicians to suit Superdry’s brand values and audience demographics, from UK to US artists.

Capabilities
IGTV Live Activation, Content Creation, Strategy and Insight.

Key Stats
9 independent artists
3 days of live music via Superdry’s Instagram Live
Organic Social Channels: 2.9m audience
Superdry’s Instagram: 572k audience

Pre-promotional content
Each artist posted 2 X Instagram Feed posts and 1 X Story Post Feeds to promote the brand’s gear and the event.

Post-promotional content
Creating Spotify playlists with the three ‘Headlining’ acts of the three day digital festival on Superdry’s branded Spotify Playlists.

Nasty Gal Collaboration

Challenge
Nasty Gal wanted to do more to connect and engage with their 4.6 million followers on Instagram.

Solution
With music in their DNA, we launched ‘Good Vibrations’ – a weekly IGTV aired every Friday evening at 7pm, with a lineup of fiercely independent female artists who fit the ‘Nasty Gal’ ethos and vibe.

 

Capabilities
IGTV Live Activation, Content Creation, Strategy and Insight.

Key Stats
Average viewing figures: 100,000
1 artist a week, performing 3 songs

River Island Collaboration

 

Challenge
As part of River Island’s #islandersathome campaign, to encourage their customers to stay at home and stay safe.  We worked in partnership with their social media team, creating the perfect line up of artists to perform over a 3 day Bank Holiday weekend special hosted via River Island’s IGTV.

Solution
Shortlisted 10 of the best independent musicians to suit River Island’s brand values, and audience demographics.

Capabilities
IGTV Live Activation, Content Creation, Strategy and Insight.

Key Stats
10 independent artists
3 days of live music via River Island’s IGTV
Organic Social Channels: 5.3m audience
River Island Instagram: 2.3m audience
Total viewing figures: 40,000

 

Topshop Collaboration

Challenge
Encourage a deeper connection with Topshop Topman’s key demographic (18 -24 year olds) and enhance their retail experience.

Solution
Transforming the retail space into an immersive consumer experience, with three of the most exciting artists performing a live set at the iconic London flagship store.

Capabilities
Event Activation, Content Creation, Strategy and Insight, Artist Partnerships.

Mavi Phoenix Campaign Report

Tour promotion
15 x micro influencers 10k-80k followers
Over 200 tickets sold

 

“Liberty has been such a pleasure to work for Fishbach. They are very attentive and help throughout the entire campaign process to ensure each release reaches its full potential. We’ve seen some amazing success, especially on the Spotify end. Looking forward to continuing our work with Liberty!”
Sony France

Etta Bond Campaign Report

Single: ‘Surface’
Current Streams: 986,981
Premiere: Complex

Key Stats
Single: ‘Surface’
Over 900+ Instagram Stories
1.2 million reach
unique campaign hashtag
#surfacechallenege

 

Press Features
Metro
Line Of Best Fit
GRM Daily
We Plug Good Music
GUAP
THELINKUP.COM
UKR&B.COM
Daily Motion
Warm & Easy
L’ART, PRDN
Noisey
Conversations About Her
Trapped
FrtyFve
Notoriously

28 Pieces of coverage
450m online readership
480k estimated views
160 social shares
116k YouTube views
34 avg domain authority

Marcel Somerville Viral Campaign Report

Single: ‘They Wanna Know’
Over 100+ Instagram Stories
1.5 million reach
unique campaign hashtag
#theywannaknowchallenge

Key Stats
Total Posts Generated: 200
Total Reach 1.5 Million
Global Outreach
Coverage: 64 Pieces
Radio Play: Kiss FM
Over 100+ Instagram Stories, including unique hashtag